Calling All Business Owners: Want to sell surprisingly well, without risk of wreckage?

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If you want to sell your business one day, then this is the most important page you’ll ever read.

Here’s why.

Most sellers of businesses get mesmerized into accepting miserable multiples of historical profits.  Guess who benefits from that?  Yes, the buyers - and the world of financial advice which is largely geared towards buyers, because buyers are the repeat clients.

So sellers are led to believe that selling a business is like selling a house; they are told to expect a narrow value range around a well-defined multiple (of historical profits, for a business; of total floor-area, for a property).

But a business is not like a house, in at least two crucial respects:
•    A business typically has vastly more potential for stand-alone value increase than any house, and
•    The buyer of a business typically has the additional potential that comes from knocking it together with the buyer’s existing business (saving on combined overheads while enjoying combined – or expanding - revenues).  This is not true for a house buyer (unless the buyer owns the house next door!).

The truth is that buyers can be led to pay much higher multiples of your historical profits than you have ever dreamed of, if they are convincingly shown the potential of the combination and if there is a well-run, competitive process that won’t let them get away with offering miserable, mundane multiples.

Now if you’d spent as long as I have working to improve the outcomes of business Sale Processes, you’d realise that the Keys to Success call for action not only during the Sale, but during Sale Preparation in the prior year, and earlier still, during whatever time you have for vital Value Building.  In fact, the sooner you start, the better, provided you know how to focus your efforts.

This stands to reason, of course.  But the problem is the disconnect in the world of business advice:
•    Deal advisors focus on the deal phase (because that’s where the big fees lie) and don’t stray far upstream into detailed advice on Sale Preparation (let alone Value Building).
•    Business consultants who can help with Value Building rarely have deep, direct insight into what pushes Buyers to pay up, and what worries them into dropping price and reducing offers when it comes to the crunch.

So it’s hard to find “joined-up advice” that helps Owner-Managers work steadily towards a really remarkable result at exit, achieved through applying Business Sale Success Secrets over a period of many months or (ideally) years.

This online course is designed to provide precisely that.

But first, a word of warning…
In this course, I take you through 10 case studies (3 spectacular failures and 7 spectacular successes) in order to show you how I distilled the Secrets of Business Sale Success from real life divestiture experience.  The successes include several cases where initial bids were tripled and one where a business was sold for 80x pre-tax profits. These outcomes are my personal results. Please understand that are not typical; I'm not implying you'll duplicate them (or do anything for that matter).  I have the benefit of practicing as a Merger & Acquisition professional for 30 years. The average person who buys any "how to" information gets little to no results.  I'm using these references for educational purposes only.  Your actual results will vary and depend on many factors ... including but not limited to your background, experience and work ethic.  All business entails risk as well as massive and consistent effort and action.  If you're not willing to accept that, please DO NOT GET THIS COURSE.

With that understood, let me tell you
Exactly What You’re Getting

First of all, this isn’t like any course you’ve ever seen. There’s no academic theory or financial formulae- just battle-tested tactics that have been distilled from a career spent selling businesses, witnessing ghastly failures & frightening fiascos, and thereby working towards many reliable, repeatable successes.

And it’s easy to understand and absorb.

With the training segmented into seven digestible modules, you can absorb the material in your own time, and repeat any section whenever you wish. even though the total running length is 4 hours & 20 minutes).
Because the course is practical, rooted in real-life examples, without financial jargon and designed to de-mystify the whole area, you’ll “get” the system I have been using for over 20 years to triple the value of my clients’ businesses.
It’s about more than just conducting a Sale Process that generates a premium price.

Designed for Owner-Managers of Small & Medium-Sized Businesses, this course distills the secrets of spectacular success in selling a small business from ten case studies drawn from David Young's 30 years experience as a Merger & Acquisitions professional advisor. Trained at Goldman Sachs in the NY Merger Department, he went on to found JPMorgan's Sell-Side Practice in Europe, before founding his own firm, Shield, to defend the interests of SME sellers. 

The course explains, amongst many other things:

You will understand:

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